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About Us



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About Us

Our group has over 50 years of experience analyzing data to tell the ROI sales & marketing stories.

About ROI Dataworks

We are business people with a keen understanding of how businesses spend money to make money. We have over 50 years of combined experience, reviewing financials, P&L’s, budgets, forecasts, metrics, sales pipeline – and all things data – to create actionable, measurable strategies.

This experience has shown us, over and over again, that:
  1. Anything that can be measured can be improved.
  2. Numbers are not just numbers, they tell a story about your customers and your company performance.
  3. Most companies are not effectively using the data they already have.

About ROI Links

Patent pending technology utilizing customer, transaction, and competitive data sets to automate the process of turning analysis into strategy, producing unbiased marketing strategy focused on acquistionretention and penetration.  The results allow you to decide the best tactics that fit your company brand and budget.

Kathy Dalsaso

Phone: 303-903-8893

Kathy has extensive data analysis experience, specializing in revenue analysis producing actionable strategy.  Half of her experience is from the client side managing to P&L's, with the other half coming from agency work and consulting.  She is always excited to talk data and dive into any and all data sets.   

John Mitchler

Phone: 303-903-8893

John is a geologist with an MBA. When not climbing peaks or traveling the world, he is analyzing data. His career started in coal mines and oil and gas fields, with the past 20 years centered on data where he specializes in cost analysis. Whether he is training project management, project controls, he is forever focused on the contract. Scope, Schedule and Budget.

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