When it comes to your current and prospective customers, what you don’t know can cost you; lost opportunities, wasted marketing dollar, promising relationships that go nowhere.
At ROI Dataworks, we believe that the more you know about your customers, the more you can impact the return on your marketing investment. To help you get there, we begin by leveraging your internal data to profile your customers and markets. Then we expand our perspective and uncover new learning by analyzing your costs and results, in innovative ways across a wide range of criteria.
You’ll see your business and customers in a whole new light, as we transfer our best practices in analysis and strategic thinking to your organization. You realize ongoing, insightful decision making that maximizes your ROI when you take advantage of the following:
- B2B and B2C customer and prospect profiling
- Customer transaction analysis
- Segmentation analysis
- P&L and ROI analysis
- Strategic planning and channel strategy
- Database development and modeling
- Media strategy and placement
- Market research and analysis
- Internet marketing strategy
- Sales territory analysis
- Sales incentive planning
- Supply and demand analysis
- Pricing strategy
- Marketing mix optimization
- Revenue forecasting
- Direct marketing strategy
- Vendor research and recommendations
- Web analytics reporting
- Dashboard creation and reporting
- Social Media monitoring
- Channel reporting and optimization
We guide marketers through the world of data, meeting you where you are in the process. From customer profiling to web analytics, we will figure out metrics and strategy to help you move forward. With experience in nearly all industries, we are ready to share our experience and tools with you.
Learn more about our consulting services
Patent pending technology utilizing customer, transaction, and competitive data sets to automate the process of turning analysis into strategy, producing unbiased marketing strategy focused on acquisition, retention and penetration.
Learn more about ROI Links
"I am always amazed by how Kathy is able to analyze company's data, compile it in an easy to understand manner, and then recommend actionable steps based on client's goals. She is truly a 'data guru."
Laura Pils, President
LP Group Inc.
"ROI Links product allows me to answer leaderships profile and metric questions quickly and accurately."
Larissa Drake, CMO